I am a product designer based in Amsterdam.
I enjoy creating useful and delightful products through discovery, user research, usability testing, interaction flows, wireframes, prototyping, visual design and sometimes development. As a trained engineer, I'm capable of counting my analytical thinking into the user-centric product design process.
I currently work at iChoosr as the lead product designer for global B2B and B2C platforms, defining design strategy and optimising discovery and design processes.
Beside following recent updates on design and tech, my current interest is using AI and genetic algorithms to build living interfaces that evolves based on user behaviour and preferences.
I enjoy playing guitar after work, doodling, learning about science and nature. I am a volunteer teacher for UX/UI path at ReDI School of Digital Transformation.
I currently work at iChoosr as the lead product designer, leading and mentoring the team as well as streamlining design processes and actively working on products.
Previously, I worked at Heineken as a product designer in Global B2B E-commerce team. Collaborated with product management, engineering and external design vendors to create intuitive, user-focused designs that optimize key metrics of global B2B platforms.
I worked at Keepnet Labs for 4 years, first as the only designer and later as the Lead UX-UI designer, in charge of design team. Since the start of this project, I designed hundreds of screens, flows, and features,- conducted countless brainstorming sessions and user tests, - and created the cyber security platform's design system.
Besides the Keepnet Labs project, I've been working on various B2C and B2B projects of clients from the UK, Germany, USA, and Turkey for the products such as E-Commerce Platforms, Mobile Apps, Engineering Tools, and Websites.
.jpg)
