Primary target audience were university students and newly graduates. Young people between ages of 18-25 were interviewed. Main takeaways were many competitors’ websites being too bussiness-y and authoritarian and not looking very friendly or understanding. They needed to feel understood and not be seen just as a customer. The founders being in their late 30s, it is the companies vision to provide the guidence and help to their students they need, we listened to our audience as we should and decided to create a warm, fun, young design.
SEO being the one of the most important aspects of the project and having lots of information to share, we decided to go with accordion tabs and expandable text sections so we can bring long articles without smothering the visitors and letting them navigate within the pages.
SEO being the one of the most important aspects of the project and having lots of information to share, we decided to go with accordion tabs and expandable text sections so we can bring long articles without smothering the visitors and letting them navigate within the pages.
Couriers a.k.a. riders are the employees who deliver users’ orders. Riders needs to get notifications when an order is given, see the delivery location on the map, track their earnings including tips and communicate with the customer when needed.